{"id":443,"date":"2023-07-17T19:49:00","date_gmt":"2023-07-18T00:49:00","guid":{"rendered":"https:\/\/wptest.isegchile.cl\/peru\/?p=443"},"modified":"2024-04-29T20:31:47","modified_gmt":"2024-04-30T01:31:47","slug":"los-hurtos-en-el-retail-y-la-nueva-realidad","status":"publish","type":"post","link":"https:\/\/isegcorp.com\/peru\/los-hurtos-en-el-retail-y-la-nueva-realidad\/","title":{"rendered":"Los hurtos en el retail y la nueva realidad"},"content":{"rendered":"<div  class='flex_column av-1k6op7-d6a0f867b361fbb145ccb15bd673e44d av_three_fourth  avia-builder-el-0  el_before_av_one_fourth  avia-builder-el-first  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lvlo9n86-b27c45bd2b48276af5b12df212c35dc1\">\n#top .av-special-heading.av-lvlo9n86-b27c45bd2b48276af5b12df212c35dc1{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lvlo9n86-b27c45bd2b48276af5b12df212c35dc1 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lvlo9n86-b27c45bd2b48276af5b12df212c35dc1 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lvlo9n86-b27c45bd2b48276af5b12df212c35dc1 av-special-heading-h3  avia-builder-el-1  avia-builder-el-no-sibling '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Los hurtos en el retail y la nueva realidad<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div  class='flex_column av-1e3m4j-8f7df1864ae4d75d754d7f2f107a6244 av_one_fourth  avia-builder-el-2  el_after_av_three_fourth  el_before_av_one_fifth  flex_column_div  '     ><div  class='av-post-metadata-container av-1a7rej-e5dbdec791407eebd8ab560b3839e469 av-metadata-container-align-left  avia-builder-el-3  avia-builder-el-no-sibling  av-metadata-container-1'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-author\"  itemprop=\"author\" ><span class=\"av-metadata-before av-metadata-before-author\">por<\/span><span class=\"av-post-metadata-author-link\" ><a href=\"https:\/\/isegcorp.com\/peru\/author\/admin\/\"  rel=\"author\">admin<\/a><\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\">\/<\/span><span class=\"av-post-metadata-content av-post-metadata-published\"><span class=\"av-post-metadata-published-date\" >julio 17, 2023<\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\">\/<\/span><span class=\"av-post-metadata-content av-post-metadata-category\"><span class=\"av-metadata-before av-metadata-before-categories\">en<\/span><span class=\"av-post-metadata-category-link\" ><a href=\"https:\/\/isegcorp.com\/peru\/category\/blog\/\" >Blog<\/a><\/span><\/span><\/span><\/div><\/div><\/div><\/p>\n<div  class='flex_column av-26bsb-0042ea1352dad38dc6dd5dc42e9bde39 av_one_fifth  avia-builder-el-4  el_after_av_one_fourth  el_before_av_four_fifth  first flex_column_div  column-top-margin'     ><section  class='avia-team-member av-cn8gj-e80448fa2f964f73f8cf33f375ebb5f8  avia-builder-el-5  avia-builder-el-no-sibling '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img class='avia_image avia_image_team' src='https:\/\/isegcorp.com\/peru\/wp-content\/uploads\/2021\/09\/gabriel-lerner.jpg' alt='Gabriel Lerner Heilbraun'  itemprop=\"image\"   height=\"340\" width=\"262\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Gabriel Lerner Heilbraun<\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >CEO & FOUNDER<\/div><div class='team-member-description '  itemprop=\"description\" ><p>CEO en ISEG Corp y consultor internacional en Prevenci\u00f3n de P\u00e9rdidas<\/p>\n<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >ISEG Corp - Empresa de Seguridad Privada<\/span><\/section><\/div>\n<div  class='flex_column av-a5337-9b4abb89d32875d0e33946be2c4edc5a av_four_fifth  avia-builder-el-6  el_after_av_one_fifth  avia-builder-el-last  flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-lvloa0ox-c7f7413898169268f51099276f8e5f52 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">Desde hace 14 a\u00f1os estoy involucrado en la prevenci\u00f3n de p\u00e9rdidas para el retail. Algunas estad\u00edsticas no variaron mucho desde el 2009, sin embargo, en el 2020 todo cambi\u00f3. La composici\u00f3n etaria, la proporci\u00f3n de tenderos reincidentes vs oportunistas, las modalidades, los d\u00edas y horas ya no son los mismos. En este articulo tratar\u00e9 de resumir los cambios en las principales tendencias despu\u00e9s de analizar m\u00e1s de 250,000 intervenciones a tenderos (delincuentes que cometen hurtos en tiendas) y que medidas podemos adoptar para evitar que la merma desconocida se duplique como est\u00e1 ocurriendo en el hemisferio norte.<\/span><\/p>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">\u00b7\u00a0Las intervenciones a tenderos se han duplicado en los \u00faltimos a\u00f1os y el ticket promedio de cada una es 25% mayor que antes.<\/span><\/p>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">\u00b7\u00a0La composici\u00f3n de tenderos reincidentes se ha triplicado del 2018 al 2023, los hurtos de dichos tenderos son en promedio 30% m\u00e1s altos que los causados por oportunistas. Dichos tenderos son profesionales, es m\u00e1s dif\u00edcil detectarlos y trabajan en bandas organizadas.<\/span><\/p>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">\u00b7\u00a0La modalidad m\u00e1s utilizada es la de ruleteo de ticket con colusi\u00f3n del personal de seguridad, las bandas organizadas captan al personal de seguridad para ofrecerles un beneficio econ\u00f3mico por cada coche de mercader\u00eda que dejan salir. El ticket promedio de esta modalidad es 250% mayor al de las otras modalidades de hurto conocidas.<\/span><\/p>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">\u00bfQu\u00e9 acciones nos permitir\u00e1n mitigar estas tendencias crecientes?<\/span><\/p>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">\u00b7\u00a0Implementar un sistema de reconocimiento facial que cumpla con la ley de protecci\u00f3n de datos personales pero que alerte al personal de seguridad si un tendero ingresa a la tienda.<\/span><\/p>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">\u00b7\u00a0Un sistema de auditor\u00eda y quemado de tickets que evite el ruleteo y la colusi\u00f3n con el personal de puerta.<\/span><\/p>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">\u00b7\u00a0Perseguir penalmente a cada tendero que intente delinquir en las tiendas, por m\u00e1s peque\u00f1o que sea el hurto, la sensaci\u00f3n de impunidad es el mejor aliado del delincuente, el saber que existe una consecuencia de ser detectados ser\u00e1 un elemento disuasor muy importante.<\/span><\/p>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">\u00b7\u00a0Finalmente, el marketing disuasivo tanto dirigido a los tenderos, algunos ejemplos son los carteles que dicen lugar monitoreado por cctv, lugar protegido. Como los dirigidos a colaboradores con campa\u00f1as de \u00e9tica y contra la deshonestidad<\/span><\/p>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">Si esto se mantiene, erosionar\u00e1 los m\u00e1rgenes y terminar\u00e1 generando un aumento en el precio de los productos perjudic\u00e1ndonos a todos.<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\"><\/div>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Desde hace 14 a\u00f1os estoy involucrado en la prevenci\u00f3n de p\u00e9rdidas para el retail. Algunas estad\u00edsticas no variaron mucho desde el 2009, sin embargo, en el 2020 todo cambi\u00f3. La composici\u00f3n etaria, la proporci\u00f3n de tenderos reincidentes vs oportunistas, las modalidades, los d\u00edas y horas ya no son los mismos. <\/p>\n","protected":false},"author":1,"featured_media":444,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/isegcorp.com\/peru\/wp-json\/wp\/v2\/posts\/443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isegcorp.com\/peru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isegcorp.com\/peru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isegcorp.com\/peru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isegcorp.com\/peru\/wp-json\/wp\/v2\/comments?post=443"}],"version-history":[{"count":2,"href":"https:\/\/isegcorp.com\/peru\/wp-json\/wp\/v2\/posts\/443\/revisions"}],"predecessor-version":[{"id":451,"href":"https:\/\/isegcorp.com\/peru\/wp-json\/wp\/v2\/posts\/443\/revisions\/451"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isegcorp.com\/peru\/wp-json\/wp\/v2\/media\/444"}],"wp:attachment":[{"href":"https:\/\/isegcorp.com\/peru\/wp-json\/wp\/v2\/media?parent=443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isegcorp.com\/peru\/wp-json\/wp\/v2\/categories?post=443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isegcorp.com\/peru\/wp-json\/wp\/v2\/tags?post=443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}