{"id":435,"date":"2022-06-27T06:40:00","date_gmt":"2022-06-27T11:40:00","guid":{"rendered":"https:\/\/wptest.isegchile.cl\/peru\/?p=435"},"modified":"2024-04-29T20:39:10","modified_gmt":"2024-04-30T01:39:10","slug":"prevencion-de-perdidas-en-el-retail-virtual","status":"publish","type":"post","link":"https:\/\/isegcorp.com\/peru\/prevencion-de-perdidas-en-el-retail-virtual\/","title":{"rendered":"Prevencion de perdidas en el retail virtual"},"content":{"rendered":"<div  class='flex_column av-1lwaab-ee3f458c72f54e572790d4f362c73534 av_three_fourth  avia-builder-el-0  el_before_av_one_fourth  avia-builder-el-first  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lv2ba60p-33798c06b2b68d9b9df81b92730b6e5b\">\n#top .av-special-heading.av-lv2ba60p-33798c06b2b68d9b9df81b92730b6e5b{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-lv2ba60p-33798c06b2b68d9b9df81b92730b6e5b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-lv2ba60p-33798c06b2b68d9b9df81b92730b6e5b .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-lv2ba60p-33798c06b2b68d9b9df81b92730b6e5b av-special-heading-h3  avia-builder-el-1  avia-builder-el-no-sibling '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Prevenci\u00f3n de perdidas en el retail virtual<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div  class='flex_column av-1e0tt7-5d28a999ef9269925d48bd82dbd5e266 av_one_fourth  avia-builder-el-2  el_after_av_three_fourth  el_before_av_one_fifth  flex_column_div  '     ><div  class='av-post-metadata-container av-1aj2sz-d0ac82156b7145da40331caff40e8727 av-metadata-container-align-left  avia-builder-el-3  avia-builder-el-no-sibling  av-metadata-container-1'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-author\"  itemprop=\"author\" ><span class=\"av-metadata-before av-metadata-before-author\">por<\/span><span class=\"av-post-metadata-author-link\" ><a href=\"https:\/\/isegcorp.com\/peru\/author\/admin\/\"  rel=\"author\">admin<\/a><\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\">\/<\/span><span class=\"av-post-metadata-content av-post-metadata-published\"><span class=\"av-post-metadata-published-date\" >junio 27, 2022<\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\">\/<\/span><span class=\"av-post-metadata-content av-post-metadata-category\"><span class=\"av-metadata-before av-metadata-before-categories\">en<\/span><span class=\"av-post-metadata-category-link\" ><a href=\"https:\/\/isegcorp.com\/peru\/category\/blog\/\" >Blog<\/a><\/span><\/span><\/span><\/div><\/div><\/div><\/p>\n<div  class='flex_column av-khmcj-3e1b3f7d0b2eabe7b09f893497f8c88b av_one_fifth  avia-builder-el-4  el_after_av_one_fourth  el_before_av_four_fifth  first flex_column_div  column-top-margin'     ><section  class='avia-team-member av-dtb43-438a0cd004314b892f602e322ebf9749  avia-builder-el-5  avia-builder-el-no-sibling '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><div class=\"team-img-container\"><img class='avia_image avia_image_team' src='https:\/\/isegcorp.com\/peru\/wp-content\/uploads\/2021\/09\/gabriel-lerner.jpg' alt='Gabriel Lerner Heilbraun'  itemprop=\"image\"   height=\"340\" width=\"262\" \/><\/div><h3 class='team-member-name '  itemprop=\"name\" >Gabriel Lerner Heilbraun<\/h3><div class='team-member-job-title '  itemprop=\"jobTitle\" >CEO & FOUNDER<\/div><div class='team-member-description '  itemprop=\"description\" ><p>CEO en ISEG Corp y consultor internacional en Prevenci\u00f3n de P\u00e9rdidas<\/p>\n<\/div><span class='hidden team-member-affiliation'  itemprop=\"affiliation\" >ISEG Corp - Empresa de Seguridad Privada<\/span><\/section><\/div>\n<div  class='flex_column av-afbwr-c3810951c17d295c1737d9b94beb9375 av_four_fifth  avia-builder-el-6  el_after_av_one_fifth  avia-builder-el-last  flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-lv2bapq8-345b63ec6bb23bae38dca784bdbe3c37 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">Hay una nueva realidad en el retail, un nuevo ecosistema. Como en todos los aspectos de nuestra vida, se trata de la coexistencia de varios canales, de m\u00faltiples escenarios que combinan presencialidad y virtualidad.\u00a0<\/span><\/p>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">Ecommerce, click and collect, Bopis, Ropis, programas de lealtad, billeteras virtuales, marketplaces, despachos directos de proveedor, shoppers, son algunas de las modalidades de la omnicanalidad.\u00a0<\/span><\/p>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">\u00bfCu\u00e1les son los desaf\u00edos para las \u00e1reas de prevenci\u00f3n de p\u00e9rdidas en el retail?<\/span><\/p>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">Estas fueron pensadas para proteger la mercader\u00eda que f\u00edsicamente ingresaba a las tiendas y era vendida de manera presencial. Pero, \u00bfqu\u00e9 cambia cuando gran parte de las transacciones tienen alg\u00fan componente Online?<\/span><\/p>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">Pues tendremos que invertir en lo que yo le he llamado Cyber prevenci\u00f3n de p\u00e9rdidas.\u00a0<\/span><\/p>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">Algunos datos que pueden ayudar a entender la naturaleza y magnitud del problema:<\/span><\/p>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<ul>\n<li><span class=\"\">El valor promedio de cada robo online es entre 500 y 1,000 veces mayor al del realizado por un tendero tradicional.\u00a0<\/span><\/li>\n<li><span class=\"\">El tendero virtual no corre riesgos de captura in fraganti.<\/span><\/li>\n<li><span class=\"\">Aproximadamente 35% de las personas hacen click en mails de phishing.<\/span><\/li>\n<li><span class=\"\">30% de los internautas usan claves y contrase\u00f1as que vienen de f\u00e1brica o no utilizan las que les otorgan sus empresas ni las cambian constantemente.<\/span><\/li>\n<li><span class=\"\">La mayor\u00eda del software y plataformas para retail virtual carecen de interfases con los ERP que les permitan interacci\u00f3n.<\/span><\/li>\n<li><span class=\"\">El cybercrimen\u00a0\u00a0en el retail de los EEUU creci\u00f3 41% durante la pandemia.<\/span><\/li>\n<li><span class=\"\">1 de cada 4 ataques cibern\u00e9ticos es contra un retailer.\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">Les planteo seis acciones a tomar en cuenta:<\/span><\/p>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<ol>\n<li><span class=\"\">Establecer un plan de entrenamiento en seguridad omnicanal para sus colaboradores.<\/span><\/li>\n<li><span class=\"\">Adquirir un seguro que tenga cobertura contra Cybercrimen.<\/span><\/li>\n<li><span class=\"\">Cumplir con el estandar PCI DSS (Payment Card Industry Data Security Standard).<\/span><\/li>\n<li><span class=\"\">Realizar backups de la data en servidores de contingencia alojados en diferentes sitios o pa\u00edses.<\/span><\/li>\n<li><span class=\"\">Implementar un \u00e1rea de Cyber prevenci\u00f3n de perdidas enfocada en analizar los gaps de la omnicanalidad y colocar los candados necesarios<\/span><\/li>\n<li><span class=\"\">Implementar un programa de hackeo \u00e9tico que ponga a prueba e identifique posibles debilidades del sistema de prevenci\u00f3n.\u00a0<\/span><\/li>\n<\/ol>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\">\n<p><span class=\"\">Los retailers que se posicionen como espacios de transacciones omnicanal seguros, que protejan la informaci\u00f3n de sus clientes, estar\u00e1n un paso adelante de sus competidores. La Cyber prevenci\u00f3n de p\u00e9rdidas significa m\u00e1s ventas Omnicanal.<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"article-main__content\" data-test-id=\"publishing-text-block\"><\/div>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hay una nueva realidad en el retail, un nuevo ecosistema. Como en todos los aspectos de nuestra vida, se trata de la coexistencia de varios canales, de m\u00faltiples escenarios que combinan presencialidad y virtualidad.\u00a0<\/p>\n","protected":false},"author":1,"featured_media":436,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/isegcorp.com\/peru\/wp-json\/wp\/v2\/posts\/435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isegcorp.com\/peru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isegcorp.com\/peru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isegcorp.com\/peru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isegcorp.com\/peru\/wp-json\/wp\/v2\/comments?post=435"}],"version-history":[{"count":2,"href":"https:\/\/isegcorp.com\/peru\/wp-json\/wp\/v2\/posts\/435\/revisions"}],"predecessor-version":[{"id":438,"href":"https:\/\/isegcorp.com\/peru\/wp-json\/wp\/v2\/posts\/435\/revisions\/438"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isegcorp.com\/peru\/wp-json\/wp\/v2\/media\/436"}],"wp:attachment":[{"href":"https:\/\/isegcorp.com\/peru\/wp-json\/wp\/v2\/media?parent=435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isegcorp.com\/peru\/wp-json\/wp\/v2\/categories?post=435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isegcorp.com\/peru\/wp-json\/wp\/v2\/tags?post=435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}